Alex Hamlin

Highland Electric Fleets helps communities afford, build, and operate electric school bus fleets. Figure has worked with Highland since their seed-stage funding round to focus their brand strategy, establish their brand identity, and design their marketing materials—from website to brochures, social posts to sales decks.

BDTV is a branded content channel featuring original, award-winning short films and multimedia content. Developed as the centerpiece of a integrated seasonal marketing campaign, it combines digital, retail and media components to build awareness of the Black Diamond brand.

Tasked with raising awareness of JetForce Technology, Black Diamond's groundbreaking Avalanche Airbag system, we partnered with Powder Magazine to conceive and produce a sponsored multimedia content series that would amplify Black Diamond's leadership position in snow safety.

Over two years and nine chapters, The Human Factor explored issues of decision-making in avalanche terrain, combining deeply moving stories of tragedy and loss with actionable education to provide real value for… Show more

Tasked with raising awareness of JetForce Technology, Black Diamond's groundbreaking Avalanche Airbag system, we partnered with Powder Magazine to conceive and produce a sponsored multimedia content series that would amplify Black Diamond's leadership position in snow safety.

Over two years and nine chapters, The Human Factor explored issues of decision-making in avalanche terrain, combining deeply moving stories of tragedy and loss with actionable education to provide real value for the backcountry ski community.

Results:
- Over 11 million impressions
- National Magazine Award: Nominee, Multimedia
- Maggie Award: Winner, Best Digital Edition/Tablet Article of 2015
- Digiday Content Marketing Award: Winner, Best Native Advertising/Sponsored Content


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To support the launch of Danner's first e-commerce website—their first direct sales channel—I was asked to develop a storytelling approach that would re-introduce Danner as a brand, and speak directly to customers. An eighty-year-old, Made-By-Hand-In-The-USA company, they had a great story; but until then, they had left this story to be told by their retailers. In response, I proposed to develop and promote stories around craftsmanship: the resulting campaigns, including "Crafting Higher… Show more

To support the launch of Danner's first e-commerce website—their first direct sales channel—I was asked to develop a storytelling approach that would re-introduce Danner as a brand, and speak directly to customers. An eighty-year-old, Made-By-Hand-In-The-USA company, they had a great story; but until then, they had left this story to be told by their retailers. In response, I proposed to develop and promote stories around craftsmanship: the resulting campaigns, including "Crafting Higher Standards" and "Mark of a True Craftsman" included eighteen short films, brand photography and monthly consumer communications. Show less